A little less Ikea and more Sig Samuels

This was my first design and I realized that it looked like I was making something for Ikea... 

I think this speaks more of the brand language. I think its a step in the right direction. We shall see! 

Lost Art of Neon Sign Making

Mailer Progress

So I changed my idea for the mailer to a poster. I wanted this poster to help customers with understanding care label symbols. Ideally this would be hung in their laundry room. I started working on the poster to realize I have made something that would go with Ikea products. Just wündföl.

Mailer Idea

Well this is just a concept I was exploring and I quickly made this up to see how it would look. This would be a printed on card stock with an acetate sheet on top. There would be a stain printed on the acetate cover and when you lift it would reveal the Sig Samuels logo. This would give the illusion that their dry cleaning will remove the stain. I need to figure out how to print on acetate and make it opaque as opposed to transparent. I may have to place a sticker on the acetate...not sure if thats going to look great.

Sketch Book Project

I thought the hardest part would be building this sculpture, but I was wrong. Printing this thing using indesign has been completely frustrating. I could go on for days about what went wrong...but here are some of the spreads documenting the sculpture process.

*The black line shows the difference in between the two pages.

...so I was kidding about my board I brought to class

This is the revised layout and with correct color. It may seem a tad saturated, but it comes out nicely when printed.

Business Card, Letterhead, and Envelope

Well here is what I have... The mock ups were terribly difficult to cut. See y'all tomorrow for critique.

Sketchbook Project

For my sketchbook I chose to make a plaster sculpture for my brand. The entire process has been photographed and will fill the entire sketchbook with the process. Here are just some hots I took on my phone.

Possible Business Concept

I just cut out a quick mock up to see how it would look. Card stock is still a bit flimsy... The opening business card would protect the fragile top pieces of the logo. Still a long way to go